Why is my brand not growing fast enough? Because the right methodology is missing
Here's ours
OUR PURPOSE
Welcome to Lens Marketing
We help challenger brands grow fast — and we help incumbents stop the leaky bucket, plugging the silent revenue loss that drains established brands before they even notice it.
Lens Marketing is a specialist brand growth consultancy that helps both challenger and established brands accelerate revenue through a proven, data-driven marketing methodology.
We do it with one thing most agencies can't offer: a targeted methodology, proven again and again across categories and markets. No guesswork, no generic playbooks — just a repeatable system built on actionable data and real shopper insight. With over 20 years in marketing communication, research, and consulting, we map the shopper's journey within your category and market, surface the hidden growth opportunities others miss, and turn them into momentum for your short-, medium-, and long-term goals.
Our services are built to do two things: sharpen your day-to-day efficiency and lift your effectiveness where it counts — on revenue and margin. That's the value we bring to marketers who refuse to settle for slow.
Ready to grow? Explore the site and see how we can transform your brand's performance
SERVICES
GROWTH CONSULTING
At Lens Marketing, we turn your growth problem into a solved problem
Start with the questions that keep you up at night
How many customers consider your brand at the start of the journey — and how many actually buy? Where exactly do you lose them in the funnel? Where do you beat the competition, and where does it beat you? Where should you strike to drive a rival's churn, and where do you defend your own? Which touch-points must you own because they sit on the moments that decide the sale — and which ones are quietly draining your budget for nothing?
Most agencies hand you numbers and wish you luck. We don't. We map the full category purchasing journey, benchmark your brand against competitors at every stage, and pinpoint the exact moments that drive or kill the sale
Then comes the part that makes us different: we don't stop at insight. We advise you on what to do. No smoky dashboards, no "interesting findings" you have to decode alone — just clear, prioritised actions on where to invest, where to cut, and where to attack
With a sharp focus on purchasing segments active in the category, we identify what really drives volume, value, and affinity, and we set concrete conversion targets across the short, medium, and long term.
You walk away knowing the where and the why behind every purchase decision — including the role of retail and the influences that tip brand choice your way. That's the Lens difference: with us, growth problems find solutions
Want to accelerate brand growth?
We help brands scale with proven methodology
Contact us today for a free initial consultation
Introducing Lens Marketing
LEADERSHIP
Lens Marketing consists of a core team of seasoned executives, complemented by a substantial network of category specialists who contribute to the successful execution of all projects.
For over two decades, Pietro has partnered with iconic brands and leading CPG companies, leveraging his expertise in marketing, consumer and shopper research, and category insights. His deep knowledge spans across brand, product, and market development, combined with a strategic approach rooted in data and research. Pietro has played a key role in crafting and executing strategies that drive growth, while also providing expert consulting on communications and consumer behavior.
Throughout his career, Pietro has contributed to the success of renowned clients, including Emirates Airline, Vodafone, GM’s Chevy, Procter & Gamble, Telkom SA, Barilla, Campari, VW, MARS, Heineken, and GSK, delivering impactful solutions that fueled remarkable growth
ENDORSEMENTS
CATEGORY EXPERIENCES
TELECOM
AUTOMOTIVE
BEVERAGES
INSURANCES
AIRLINES
FASHION
ALCOHOLIC DRINKS
FMCG
FOOD
TOBACCO & NICOTINE PRODUCTS
CONSUMER DURABLES
..and more
ITALY / MILANO
UK / LODON
A global brand growth consultancy headquartered in the UK and ITALY serving global brands, multinationals, and SMEs across every major market